What is a sales funnel in marketing?

A sales funnel in marketing is when marketing and sales come together seamlessly to create the best customer journey possible.  The marrying of these two all-important functions sets the stage for a customer experience second to none – and that’s what it’s all about, right?  An effective sales funnel in marketing can achieve just that.

This concept not only applies to traditional marketing but to also digital marketing.  The basic principles of a sales funnel applies to online marketing, where not all traffic converts to a customer.  Research shows that combining these two elements of marketing will almost certainly be a great way to increase conversion rates and therefore sales.

Why is a sales funnel important

Implementing a sales funnel in marketing should be recognised as an important element of any digital marketing campaign.  Encouraging movement down the funnel will no doubt increase the effectiveness of your marketing campaigns.

Knowledge is power and this valuable information will give you the heads-up on making informed decisions when it comes to your digital marketing strategy and your sales funnel.  It’s a fact that most online businesses get their traffic through social media, pay-per-click advertising and content marketing campaigns, and don’t forget good old fashioned organic search.

A sales funnel in marketing will help you attract, convert, close and remarket your business.

Building a sales funnel in marketing 

The first step in improving your conversion strategy is creating brand awareness, which is key to beginning the sales funnel process.    A good place to start is to set about determining where the majority of your good quality traffic is coming from.

Once you’ve mastered driving traffic to your website, the next critical mission is to convert traffic to customers.  So, what’s the best way of achieving this?  The first point of call is to get visitors interested in your business and this is done through having a clear, concise call to action, engaging content, discounts, special offers and visually appealing images or videos.

The last thing you want is a heavy bounce rate.  So, you need to grab your visitor’s attention and get them to interact by signing up to your newsletter or completing an inquiry form.  A visitor on your site who subscribes to your newsletter or completes a form is a valuable potential customer and as such need to be guided towards the next step in the customer journey.  However, getting a visitor to move further down the funnel is often easier said than done, however, there are a few techniques to ease your visitor into this phase of their journey.

Here are a few tips and techniques to improve your sales funnel in marketing:

  • Personalised email marketing – Targeting prospective customers through a well-designed and personalised email campaign helps generate constant interest in your website. Keep your emails short and interesting or offer special deals and discounts to keep potential customers coming back to your site.
  • Call to action – Until your site visitor completes a purchase transaction, they’re still just a lead. Yes, they’ve travelled through the funnel, but this is where you need to have a strong call to action.
  • Create a need – Your visitor won’t become a customer if they don’t see a need. Entice them by meeting their needs.
  • Get visual – Nearly all online browsers are text tired and the last thing they want to do when visiting your site is read a whole lot of long-winded text. Get visual and if possible, get interactive on your site, this will lead your visitor to the next part of the funnel.
  • Relevant content – It’s important to create relative content on your site for each stage of the funnel. Make sure your content applies to what stage of the purchasing process your visitor is at.
  • Remarketing – Put measures in place to monitor your customer’s post-purchase behaviour, as remarketing and targeting existing clients is key.

Conclusion

Although creating a sales funnel in marketing isn’t an easy task, it’s totally worthwhile as customer retention is crucial to the ongoing success of your business as it’s five times more expensive to replace a customer who leaves your digital marketing funnel than it is to keep a client.…

Blogging Tips: Make Your Blog Successful

The advances in technology have forever changed the ways that people communicate. Blogging is very popular in our society. If you’re wanting to learn about the blogging phenomenon, then you’ve come to the perfect place for that.

For your blog to be successful, ensure that search engine optimization is utilized within the content. Since your ultimate goal is to have people read your blog, you will want to make sure that your blog appears in their search results for specified topics. Choose specific, popular keywords to use in both your blog title and throughout the entry itself so that you will attract more readers.

Commenting on the posts other bloggers create can spark interest in the content you post on your blog. If you’re using Google Reader, you can have a separate folder to use for keeping track of the blogs that you should be following. Make comments anytime you’d like to say something.

Purchase a domain name instead of using a site that is free. It is an inexpensive venture, and will help to provide a professional appearance. It also makes it easier for readers to remember who you are.

Write blog posts that are interesting to your readers. While you might want to blog about vacuuming your house or washing your dishes, these are tasks that almost everyone does. Most readers aren’t going to be interested in reading about these chores. Of course, if you can present a unique spin on doing chores, go for it. Instead, make your topic interesting and engaging. After all, you want to turn your blog into something that people want to read.

It is important to appear authentic. Do not seem to be a know-it-all. Try being honest, transparent and open. Do this all the time. Your blog should be an expression of your individuality. Don’t waste time in trying to reach perfection; rather, try to write better. If you make a mistake, then learn from it, and move on. Remember, you are not infallible, but you are unique.

Use images in your posts. Do you believe in the idea that a photo can tell a story more effectively than words? The inclusion of images in your blog can enhance your blog by breaking up text content. Images are able to add more interest to a post. As a result, it makes sense to incorporate pictures wherever possible.

You want to make sure your blog stays healthy. In order to do this, you have to update and maintain your blog, including making minor but appealing changes from time to time. This ensures that your readers always enjoy visiting your blog.

Remember that people from around the world can see your blog. The overall impact that your words will have is something that you simply cannot estimate in advance. Remember this when you blog, because the words of one person can have a profound effect on the world. That is the reason that blogging is so enjoyable and important. It provides people with the ability to get their thoughts heard.…

Getting The Most Out Of Your Web Host

Many small businesses look for cheap web hosts, first, to keep costs down. The only problem is that an inexpensive host can have some severe implications on your business. Read on for some time-tested advice on how to identify a good web host.

Keep a list of back-ups when you choose the web host you’re going to sign on with. In case you decide you need a new service, you will be able to change to a new host quickly, because you know to which one you want to subscribe.

Make sure that your domain name is registered by you and not your hosting provider so that you can keep it should you change providers. You do not want a web host to be the one who has ultimate control over your proprietary information and domain name.

Ask about any security the web host may provide. Multiple threats are discovered every day on the Internet, making your site a target. Verify that your selected web host has implemented security measures, which can effectively handle denial-of-service attacks, as well as many other common threats. Ask your host how these attacks could affect your website.

Depending on what kind of traffic and how much your site gets, is how web hosting companies will charge you. Ask your host how your bill will be computed. The formula varies between providers with some charging a flat rate based on amount of traffic, and others charging a varying amount according to usage by month.

Follow the guidelines that most hosting companies have and make your own backup of your data. It’s vital to follow this rule so that you don’t lose data if something happens. In case something happens, your data will still be available.

When selecting a web hosting service, favor those that have received lots of hosting awards. You can tell whether or not their service is up to snuff. Although these can be faked occasionally, awards are a good sign that your web host is respected. Try to find a hosting company that has a number of such awards.

Think about upgrading your web hosting package so that your website runs on a dedicated server. A dedicated server will provide you with more bandwidth, storage space and security for your website. This can give your customers a better experience on your site. Keep in mind that a happy customer is one that will probably come back.

Find out a web hosting company’s history before choosing to use them. Look for companies with a long history and a good background. Be sure your web host has been in business for one year at least. Protect your investment by ensuring that the provider has built a sustainable business.

Now you should be a bit enlightened on the subject of web hosting, and you should now notice that you truly get what you pay for. Being an owner of an internet business, it is important that your website runs smoothly without many interruptions. An unprofessional website host can cost you a lot. Apply the tips laid out here to prevent mistakes that many owners of small businesses can make when they set out to choose a web host.…

Green Energy And Your Family: Things You Should Consider

If you don’t know very much about green energy, this article will help you realize just how helpful green energy is, not only to the environment but to you as well. This article has some helpful advice for you to learn how to convert your home into a green energy saving environment.

You can conserve energy by shading your windows from sunlight. Shading the windows with curtains and blinds will keep out the sun in summer and keep the heat from escaping in winter. If you do these things, you will cut your use of air conditioning throughout the warm months, as your home will be a bit cooler. You will save both energy and money.

Some government money is available to assist consumers with switching to renewable energy. Contact your city or county government and ask about energy conservation programs available in your area. You may qualify for free wind or solar installation, or you may find that you can deduct some of your expenses on your taxes.

Do you live on a farm? If so, or if you have family who does, consider renting out some of your land to a company that will install a simple wind turbine. The turbine will provide free energy to you and close neighbors, and won’t take up much space.

Don’t leave appliances that aren’t in use, on. When you leave an area take the time to turn off lights, televisions, stereos, computers, and other electrical items you are not going to be using. Try using a power strip so you can turn off all of your electronics at once, instead of letting power be wasted in standby mode.

When implementing a solar energy system, put the batteries as close to the cells as possible. Power can be lost over long cables so this will lessen the impact. It will also minimize the possibility of a cable shading out the cells and lowering their generation capability.

If you don’t know what changes to make, consider having a heating expert or plumber come to your home and give you a list of changes you can make to cut your energy costs. These professionals can explain how efficient your systems are, and how much it will probably cost to change or replace them.

Use e-mail over snail mail as much as possible. This will help you use less paper and help the planet. This helps businesses you deal with reduce their energy expenses, and it helps you reduce energy expenses, as well. An added bonus is that everyone benefits by the protection of our environment.

Don’t turn up the heat very high. If you are cold, put on sweatpants and a sweatshirt. This saves you from using energy that would be required to sustain heat at that high level.

Now that you know a few ways to use green energy in your home, you will soon see how much it benefits you and your family. As a bonus, greener energy is great for the environment as well. Use these tips to see how simple it is to go green.…

A Desktop Computer Guide For The Novice

It can be very exciting to shop for a new desktop! But, once you start the process, you may begin to worry. How do you know what model is the best for you? Read the article below!

Try to find computers that are being given away. With so many people transitioning to laptops and other devices, you can find some sweet deals on desktop computers. Most of these desktops are in great shape; however, check the computer out prior to making an offer.

Measure the space where your desktop computer will likely go. Desktop computers come in many sizes depending on what brand or model they are. Some may be small, and others may take up more space. You must understand what you can truly fit in the space you have.

If you want a Mac and you are used to PCs, get Parallels for Mac. That software helps you run an operating system for a PC right on the Mac. Doing this allows you to work with any software or program. You will also need the operating system of the PC, and you may have to buy that separately.

You have to consider a couple of things if you’re looking for a desktop for gaming purposes. You will need to be certain the computer has enough memory and an excellent video card. You may want to also consider a special controller or keyboard.

Write down the types of things that you do on a desktop computer. The type you need depends on these tasks that you do regularly. Gaming requirements are greater than simple Internet surfing and bill paying.

Because desktop manufacturers limit documentation on paper, be diligent. Make sure you can find the information you need online and that it will be no issue to download software and drivers.

Does your computer have sufficient memory? The right amount of memory is important for computer use. This applies especially if you store lots of data. Are you someone who needs storage for lots of pictures? Such questions are critical considerations when you are shopping for your next computer and need to know your must haves.

Keep peripherals in mind while shopping for a new computer. You need speakers, a keyboard, a mouse, and a monitor to start with. On top of that, a printer is likely to be useful, and you will need a modem to connect to the internet. What other hardware might you need?

Be careful when considering desktops that seem too cheap. Usually, the lower the cost, the lower the quality. Be sure to buy from a reputable manufacturer, computer store, or other online marketplaces. If the price seems like a dream, it’s probably a scam. Sometimes smaller re-sellers or private sellers don’t offer what they promise.

Buying a new computer is far from easy, but a little bit of information will help a lot. Relax and breathe deeply, then put this new knowledge to use. That will make sure your next experience buying a computer gets you the machine you want.…

Learning All You Need To Know About Solar Energy

Solar energy is becoming more prevalent in our lives. Many people and corporations are realizing the positive aspects this choice. If you aren’t sure how to use it, read on! The following article will help you get up to date with solar energy.

You can protect the planet by using the power of the sun to heat water for your home use. For example, consider a solar water heater. They are easily installed in an area of optimum sun exposure or on the roof.

Do not think that using solar energy must mean a full roof renovation. You can make good use of solar energy with simple systems like standalone outdoor lighting. During the daytime, they will charge. At night, they will light up from the power they have stored.

You may think your solar panels are immovable, but actually, good systems are adjustable for the best sun exposure. Those in extreme temperatures may have a difficult time with this decision.

Look for a transferable lease in the event that you choose to lease solar power. This is essential if you plan to sell your home before it’s paid off. If you can transfer it to the new owners, you’ll be fine.

You should feel comfortable with the person you are considering buying the solar energy system from. It’s important to carefully review all the options to make the best decision. A high pressure salesperson can make you make a not so great choice and end up wasting your money.

Look for rebates and grants to help with the cost of installing solar panels. It can be expensive to install your solar panels; however, help may be available. Look at state and federal rebates or grants that will reward renewable energy usage. They can significantly reduce the costs. You can often deduct it from your income tax, too.

There are many different things to factor in when deciding whether or not to install a solar energy system into your home. The cost of solar panels may vary from area to area, and this may affect the amount of savings you will enjoy. If you rush into purchasing a solar power system, you may be unpleasantly surprised.

A lot of governments throughout the world could offer tax credits for those that use solar energy. It is possible to see as much as a thirty percent rebate of the solar array cost. Search online to find information. You can also call your state tax office to inquire about the availability of these types of programs.

Be certain the solar panels you choose are installed in the most advantageous way for sun exposure year round. If you are unsure where to place the panels, track the circuit of the sun; then, place them where maximum exposure occurs.

You probably have a number of reasons why you were interested in reading this article. Hopefully, you found some answers to your questions in regards to solar energy. You should do more research on solar power and take the time to consider your different options before investing in a solar energy system.…

Looking For Great Tips About Solar Energy? Check Out This Good Information!

Solar energy uses sun power to save the planet and save on your utility bill. Solar energy may help commercial and residential owners in various ways. If you are on the fence about this, then the following paragraphs should open your eyes a little.

Take good care of your solar energy panels, and you will enjoy many years of trouble-free service. Inspect it at a minimum of once per month, and regularly clean the panels. If you are not able to do so yourself, you should have a trained professional come to your home. Tackling the project on your own could save a great deal of money, however.

You can protect the planet by using the power of the sun to heat water for your home use. There are many different types of cost effective water heating systems, like tankless solar powered heaters and solar water tanks. You can install one in any sunny location.

While it may seem that your solar panels are always affixed to your roof permanently, the best ones permit repositioning of the angles. But if you have to have a fixed panel, choose the best compromise between positions that you can.

Stay away from sales people that pressure you too much. You need time to get all the information together in order to make a good choice. Purchasing in response to pressure tactics is a recipe for disaster.

Sun tracking panels are the most efficient available. This sort of system follows the sun’s path across the sky. While it may be more expensive, the energy it produces is worth it.

If you have purchased your own home, consider investing in a complete solar energy system. However, think long and hard before doing so. If there is a chance of losing your home, you will also lose any money you invest in it.

When it comes to solar panels, don’t assume bigger is better. There is a lot that goes into the quality of a solar panel, including wattage, the types of the materials used in its build, and its warranty. All of these things should be considered when looking into this large purchase.

Keep your distance from pushy solar panel salespeople. You will more than likely run into pushy salespeople. Always tell vendors that you need more time to consider other options and make sure solar power is a good option for you. A good deal now should still be a good deal later. Pressured decisions can cost you a lot more later on.

Get your set-up checked twice yearly. This check-up includes readjusting the panels to their proper angles, ensuring that all connections are sound and making sure that the power inverter is functioning properly.

Many people around the world use the sun to their advantage. However, it is getting more and more popular each day, and it could really benefit you if you allow it to. In the long run, it can save you money as well as being better off for the planet’s future. Take what you have learned here and go forward with a “greener” mindset!…

What You Need To Know About Your Blog

Blogs have a big influence on people and the world today. If you’d like to influence people, a blog can give you what you’re looking for. Keep reading for helpful tips on ways to successfully engage your readers through blogging.

Try being there for readers regularly. Choose a consistent frequency for your responses such as once a day or once a week, which will help establish reader confidence that they can expect a response to their input. Once you connect to your blog’s followers, they expect your presence to be consistent. You should remember that you have many readers who will be disappointed if you decide to quit blogging.

To garner more interest in your blog, a great idea is to comment on other blogs. This can be done simply on sites like Facebook, in blogging communities like Blogspot or via programs like Google Reader. Continually comment with interesting remarks.

Whatever you do, be sure that all of your content is original. Plagiarism is dishonest, and it is the surest way to ruin your reputation and destroy any chance you have of creating a popular blog. While even an amateur writer can find success in blogging, showing your passion through unique content is the only way to reach your goals.

Consider purchasing a domain instead of using a free blog site. Domain names are inexpensive and they will give your blog a more professional image. Visitors will have less trouble remembering the blog if its title includes your business name.

Keep your blog posts short and direct. Your blog needs to be filled with information, but also be concise and readable. Most of your blog followers don’t expect, or want, you to go on and on about minor details. They are looking for the information they seek, not the frilly decorations.

Strive to be patient as you wait for your readership to grow. It takes everyone some time to develop a loyal readership. Content is key to gain readers, and it will take a bit of time to have a broad range of content to attract large numbers of readers. You create more content as time goes on which will draw more and more readers.

If you want to improve your blog’s readership numbers, remember the axiom that “content is king.” Your blog should be full of useful and interesting articles. Users are more likely to become repeat visitors when you post high-quality content that they find to be honest and personal.

Choose unique and less-competitive keywords. If you try to compete for traffic by using more popular keywords, you will be drowned out by the big players that already have a large readership. If you hope to have a lot of visitors, be a little different.

It is vital that you keep a regular schedule with the upkeep of your blog. You may lose readers to other blogs if they do not find new content on your blog when they expect it to appear. While taking time out during the holidays will be understood, lack of regular posting at all other times will not likely be forgiven easily.

The advice in the previous paragraphs is effective for all types of blogs. Apply what you need. Always remember, when you post online, it is always going to be accessible.…